I'm a designer with a background in Human-Computer Interaction. Seasoned in user experience design, including user interface, product, interaction, service and user research I love exploring innovation, digital strategy, sustainability, which is why I set about completing an MBA in part-time a few years ago.
I have helped to develop and launch digital products and services across e-gaming, fin-tech, e-commerce, maritime shipping and the public sector.
Currently back in the UK, after having spent four years in Dubai, a place where I worked with varied cultures, that allowed me to develop my craft and interpersonal skills. I’m also grateful to have been exposed to the Middle Eastern culture and to the best hummus known to mankind!
My Design skill set:
UI / Product / Interaction
Designing the right solutions
✦ Discovery workshops
✦ Design sprints
✦ Co-creation / Ideation workshops
✦ Design thinking training workshops
✦ User journeys
✦ Storyboards
✦ Experience maps
✦ Wireframes
✦ Low and high-fi prototypes
✦ Annotated designs
✦ Design systems
Research
Aligning business needs with user needs
✦ Usability testing
✦ User interviews
✦ User research workshops
✦ Focus groups
✦ Surveys
✦ Contextual Enquiries
✦ Personas, scenarios
Service
Aligning people, processes, communication, technology
✦ Product / Service blueprinting workshops
✦ Service blueprint
✦ Stakeholder maps
✦ Ecosystem maps
✦ Journey maps
Strategy
Sustaining growth and fostering innovation
✦ Digital strategy workshops
✦ Scope / prioritisation workshops
✦ Landscape analysis
✦ Purpose, Vision, Mission
✦ Strategic objectives
✦ Business model canvas
✦ Value proposition canvas
✦ Product / Service Vision board
✦ Competitor analysis
✦ Business cases