Silvina Couto

Senior Designer

Hi, I'm Silvina. I design in highly regulated industries — government, healthcare, maritime, and fintech — where the problems are hard and the constraints are real.

I'm experimenting using AI design tools to turn product logic into deployable prototypes — improving dev-design collaboration, without losing sight of the big picture. The tools accelerate. Design thinking is still what separates a good outcome from a polished mistake. That's the skill I bring.

Curiosity is probably why I'm a generalist in many areas. I'm at my best helping teams think bigger together — brainstorming, shipping work that meets user needs, and genuinely enjoying the people I do it with.

I'm here to talk about my work — what I do, how I think, and what I've built. What would you like to know?

100%

CSAT — HMRC Pillar 2

10M+

NHS App users

£17.5M

Bid supported


Selected Work

HMRC: Pillar 2 Top-up Tax Service

HMRC: Pillar 2 Top-up Tax Service

2024
Service designStrategy

I led end-to-end design of the UK Government's Pillar 2 Top-up Taxes service for large multinationals - achieving a rare all-green rating across all 14 Government Service Standards at Public Beta assessment and 100% CSAT at launch.

Portlog

Portlog

2018
UXProduct design

I designed an innovative port intelligence tool for dry and liquid cargo ship charterers to de-risk port operations and to enable more accurate port costs estimates and turnaround times.

Vocalink

Vocalink

2019
UXProduct design

I designed a proof-of-concept internal customer portal for Vocalink's Link Services team, covering ATM service updates, and using design sprint methodology to rapidly test and validate business assumptions.

NHS App

NHS App

2019
UXProduct design

I joined the NHS App product team during early-stage design and development, supporting growth from 108K to 10M+ users. Designed core features and conducted usability testing, ensuring mobile journeys met regulatory and accessibility standards.

NHS IT Operations Centre

NHS IT Operations Centre

2021
Service designOrg design

I led the creation of a centralised IT Operations Centre (ITOC) within NHS Digital, applying design thinking methods to break down silos and enable proactive incident management - resulting in stronger cross-team collaboration, clearer processes, and a more connected service delivery model.

Be Part of Research

Be Part of Research

2020
Service designResearch

Health and Social Care Research don't reach recruitment targets. I led a Discovery to understand how the service can help recruitment and retention of participation in Health Research, by identifying gaps in the end to end customer journey and producing insights for improvements.

LCC: Leeds Door-to-Door

LCC: Leeds Door-to-Door

2021
Service designResearch

There is underused transport capacity in Leeds. I blueprinted a new proposal for a transport service for Leeds City Council (LCC) to address problems affecting community transportation in Leeds.

HMRC: Digital Platform Reporting Service

HMRC: Digital Platform Reporting Service

2025
Design leadershipService design

I led the design team delivering the UK Government's Digital Platform Reporting Service - enabling marketplaces to collect and report seller income to HMRC - through successful Public Beta assessment and Live Services launch.

Clients I've worked with

VocalinkVisaHMRCNHSDWPM&SAsda