User Experience: UI / Product / Interaction / Research / Service / Strategy / Innovation
I help companies design user-centric products and services by using strategy and design methods to clarify their vision, articulate problems, identify opportunities for improvements and make progress that matters.
Approach
My approach is collaborative and involves adapting design methods to suit the context of work. I seek to remove barriers to progress and build relationships across teams. I engage in all stages of design and development. From creating new products and service wraps to optimising internal business processes or enhancing customer experiences working within product development.
My principles
Curiosity
My natural instinct to see what’s out there fuels my continuous learning from users, driving my design process with research, iterations, and testing to create experiences that are rooted in deep understanding of the users.
Challenge
I have a knack for looking at problems from different angles, bringing a big-picture perspective and ability to connect diverse ideas. With a bias to action, I am comfortable with juggling multiple perspectives and can respond easily to change.
Connection
With experience in international, multicultural, and complex business environments, I strongly value collaboration across teams for fostering motivation and facilitating productivity.
My work is protected. Reach out if you want to know more.
Leeds City Council’s Door to Door Community Transport Hub
There is underused transport capacity in Leeds. I blueprinted a new transport service to address this and other problems affecting community transportation in Leeds.
➞ Read more 🔒
Be Part of Research (BPoR) Service
Health and Social Care Research don’t reach recruitment targets. I led a Discovery to understand how the service can help recruitment and retention of participation in Research.
➞ Read more 🔒
I mentor designers on confidence building, interview preparation, cv advice, portfolio building, and career strategy.
My latest LinkedIn articles:
Get your User Experience CV noticed
Job hunting for user experience roles at the moment? Feeling your CV isn't up to scratch to get your foot in the door? Do you want to take your CV to the next level?…
Get your user experience portfolio noticed
Is your portfolio up to date? Does it match your CV and look like a tidy package ready to send out to apply for jobs?…
Recent review
“Silvina has made a real impact to the new service and the work she has done with the team has made a genuine difference to theIr approach to service design.“
— Head of Service, NHS D, 2020
Some companies I’ve worked with:
